FACTORY 4.0

INTERIOR & RETAIL|EXHIBIT & BOOTH|CONCEPT DESIGN|EXPO & ARCHITECTURE

FACTORY 4.0

Who we are

PROMOADV is a Factory 4.0 that has the goal of raising the awareness of the main brands and bring, through the creation of temporary architectures, the visual marketing to a superior level.
Interfacing with reality in a new way, Communicate through space™ in a global fashion.

Not narrowed to the mere construction of temporary works and to the ordinary organization and management of international exhibition, PROMOADV designs for his clients a customized format of integrated communication, which emphasizes the image in the available space.
The threads of every exclusive composition are warped in absolute harmony with the principle business engine.
Communicate through space™ becomes a tangible concept: the message takes shape, winning The challenge of space and time™, that limiting and relentless looms.
PROMOADV, constantly at the top, successfully faces impossible tasks for his competitors.

With over 20.000 customers that entrust the group their brand development, 250.000 square meters designed every year, over 100 architectural firms that choose to collaborate with those who work with ideas to anticipate the future; PROMOADV performs a unique, superior and unrivaled service.
Thanks to 7 headquarters located in Europe, United States and Japan, and 7 directly controlled contractors with head offices in South-East Asia, South Africa, UAE and Russia, PROMOADV can operate in 99 countries and attend 450 exhibitions every year.

Factory 4.0

PROMOADV is a Factory 4.0, alchemic output of an ecosystem, which fully ties paradigms of temporary architecture to the fourth industrial revolution’s innovation.
Harmonic interconnection of the automation processes, which are achieved through typical 4.0 industrial elements integration, such as: Internet of things (IoT), analytics, cloud, 3D modeling.

Digitization, integration and automation: elements that make possible a production development that offers a high level of customization and that is capable, now more than ever, of giving tangibility to ideas and abstractions.

PROMOADV enters an evolutionary path and, anticipating competitors, becomes 4.0. Digitization for the use of aids such as live streaming and web app. Integration for the connection between smart materials and green technologies. Automation for the use of robotic components and responsive artificial intelligences.

Communicate through space™

Space, in Plato's doctrine, was the intersection point between the material and non-material world, in which metaphysics becomes real. Physics, with its rules, deprived space of this feature, downgrading it to a limit, which conception permeates life, as we know it.
Today, space is no longer considered as an empty container based on material rules, but instead it’s a crossroads between two worlds finally, after millennia, close.

PROMOADV observes space leaving behind a retrograde vision of it, thus designing new outlines, which make it a priori category.

Notion

It is the reference unit and the smallest one at the same time, but it is full of communicative relevance. It is the milestone from which ideas take life. Because of its flexibility and its communicative power, it is repeatable in many contexts: once, ten times, a hundred times and so on.

Notion

The space becomes an opportunity to use optical illusion games. The smart use of images, sounds and lights twists and amplifies the environment’s vision to the eyes of the visitor. The word spreads through the acquisition of a more charged meaning and so, through different points of view, does space.

Notion

It is an element of provisional architecture. Every location is personalized with its own atmosphere, characterized by “inner life” and framed by a scenography plotted in detail. Space becomes the perfect mean to sum up a marketing idea, which has its own energy and conveys a powerful message.

Notion

The creations are so well structured that, as a consequence, they originate very stimulating spaces. This is a multisensory experience: it involves all senses: touch, sight and hearing. History is connected from the past to the present. Technology and the future are linked to go beyond the concept of mere communication.

Notion

A real mass event takes life. A powerful, unique atmosphere that unleashes powerful emotions, which can also be felt inside and outside, pervades the space. This means that the visitor can identify himself with the act of creation itself, that makes complex things simple. Give tangibility to the ambitions and elevate them.

Notion

The greatest expression of communication. It makes cultures, languages and ethnic groups meet in the same space-time dimension, forged by the common participatory desire. It is a vast melting pot of ideas, interests and expressions, called out to confront with the purpose of being sealed into the collective imagery.

Explanation

We give value to brands and logos through the right mix of materials, lights and sounds, combined with the most appropriate graphics to perfectly express integrated communication concepts. Exalting a corner, a showcase or a fitted wall, in order to overcome the idea of limited space.

Explanation

The use of different levels of perspectives and their overlapping allows the expansion of the space limits. The goal is to aim for the visitor’s attention, creating “hot spots” in order to keep in touch with whom is far off. Give the visitor more visions from different points of view, by spreading and amplifying space.

Explanation

Communicate the business vision through space. This space is able to attract visitors with the exposition of its products, which tells the brand's history and its processes, with careful attention to the past and the future. Colors and materials are the means to merge images and messages together.

Explanation

Transform space into a much longer journey, which communicates the message and the shape. Booths becoming exhibitions, catwalks for fashion shows. These one thousand square meters draw an itinerary that, by going beyond the ordinary everyday life, lingers on the propagation of an exceptional message.

Explanation

Create the atmosphere to make the space live an evocative, memorable moment. From planning to the very conclusion, including technical and qualified assistance on place, a complete service is provided to the client. Means and workers are well managed, in order to avoid any kind of problem.

Explanation

A global phenomenon, capable of anticipating trends, that brings together partners that share the same interests, the same passions and the same target. Aiming to create something that overcomes the standard notion of “event”, in order to establish itself as a truly historical collective momentum.

Space is now, more than ever, an individual concept: it depends on who observes it, thus containing a message. PROMOADV knows how to convey this message with the expansion and the customization of space: it knows how primary is to Communicate through space™.

#Beyond

PROMOADV builds its communication with refinement. In a continuous turmoil, aiming for the maximum expressive excellence, it sews the plot of its interactive contents to give new life to the word too. This place aims to become a melting pot of ideas; a moment of meditation that opens wide upon the balcony from which the world is seen.
With its international mark, #Beyond turns out to be a lively tones multicultural magazine which conveys information in a new, “fresh” way. A new place to discover, a space that goes beyond.

Welcome to #Beyond

Welcome to #Beyond

Born as an information space, inside #Beyond finds space all of the PROMOADV's work through six different sections, reflection of the Group's core business.

#BuildBeyond

PROMOADV weaves its polychromatic web dedicating to activities outside its primary ones.
PROMOADV wants to connect with people, ideas, lives and needs.
Here, architecture becomes the favorite device through which the message spreads and opens up to new meanings that aim to raise dreams, ambitions and hopes.
PROMOADV does not just shift the focus of expectations, deconstructing the stereotyped statements of a Neolithic heritage, but builds, together with people, a multidirectional future that goes beyond.

#BeyondLab

PROMOADV promotes, financially supporting and professionally offering its know-how, creative ideas of young architects that has developed an innovative project that currently lacks the necessary support to finally be realized.

#BeyondHub

PROMOADV believes in the creation of an expending source of ideas. The Group promotes the collective growth researching new partnerships with architects and communication agencies. Processes pursue a single goal: excellence.

#BeyondLife

PROMOADV promotes philanthropic projects. The Group devotes a percentage of every single contract revenues to aid organizations and promotes its own initiatives to give a joyful time to those who have forgotten the taste of joy.